Unlock exclusive benefits at the hotel's regular rate,
quietly handled by an experienced team with Swiss precision.
VIP experience
Room upgrades
Free breakfast
Personal travel designer
What our members say
Incredible stay at Raffles Bahrain. The hotel and staff were brilliant. Booked through PrivateUpgrades, and they more than delivered on every promise. Would highly recommend!
Garvin S.
Only the finest
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Discover hidden gems and exquisite lodgings with our carefully curated list of the most sought-after hotels around the world.
Simple, personal, seamless
How the Magic Works
01
Create your account
Join in seconds and discover exceptional hotels with preferred benefits.
02
Choose & Book
Select your hotel and dates, with every included benefit shown before you reserve.
03
We handle the details
Our experienced team confirms your preferences directly with the hotel.
04
Arrive as a VIP
Everything is prepared for a more personal and rewarding stay.
Free membership Transparent perks Swiss reliability
The advantages of booking with us
We all love an upgrade. With PrivateUpgrades, it is part of the experience — not an afterthought.
Our ambition is simple: you should not merely stay in the room you booked. Through preferred hotel relationships and personal coordination, we aim to elevate every PrivateUpgrades stay into something exceptional. Our hotel partners are delighted to offer an upgrade whenever availability allows.
What better way is there to start the day than with an exceptional breakfast? Daily breakfast for two is always included with every PrivateUpgrades booking.
Depending on the hotel, this benefit can be worth up to 200 USD per day — one more reason to take your time and enjoy the morning.
Exceptional stays often begin with knowing the right people. Our experienced travel designers know the hotels — and the people behind them — allowing them to open doors and make thoughtful arrangements possible.
Before, during and after your trip, they are here to bring the details together and help make your stay truly exceptional.
PrivateUpgrades members enjoy exclusive luxury hotel promotions, from complimentary nights and hotel credits to dining, transfers, spa experiences and confirmed upgrades.
Together with our preferred hotel benefits, these privileged offers help secure the best possible value whenever you book with PrivateUpgrades.
Plans can change, and that should not take the pleasure out of planning a trip. PrivateUpgrades offers some of the most flexible cancellation conditions in the industry, with most hotels allowing free cancellation until just a few days before arrival.
All we ask is that members book thoughtfully, as continued complimentary membership requires a cancellation rate below 50%.
Curated for members
Member Promotions
From free nights, instant upgrades, extra hotel credit, complimentary meals to massages – when you book with PrivateUpgrades, you get more.
The collection
Find your next exceptional stay
Search our global collection and find the hotel that fits the way you want to travel.
2,500+ hand-selected luxury hotels
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View included benefits at a glance
Room inspiration
Popular Rooms
Discover suites, villas and distinctive rooms selected from exceptional hotels around the world.
Behind every stay
Access built on relationships
Through long-standing relationships with hotel owners and general managers, our team coordinates each stay personally—from your preferences before arrival to the thoughtful details awaiting you at the hotel.
Discover our storyWhere to next
Trendy Destinations
Discover the destinations our members are exploring now—from iconic capitals to relaxed coastal escapes.
Stays from
205 USD
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795 USD
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382 USD
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212 USD
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449 USD
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293 USD
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289 USD
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326 USD
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339 USD
Frequently Asked Questions
Is PrivateUpgrades membership free?
Yes. PrivateUpgrades membership is free, and we do not add a booking fee. You need an account to view and book participating hotel rates with their included member benefits. Additional premium membership tiers with expanded personal service are also available by invitation.
Do I pay more than booking directly with the hotel?
PrivateUpgrades offers eligible hotel rates, commonly the hotel's Best Available Rate, with member benefits attached. The exact rate, inclusions and cancellation conditions are shown before confirmation so you can compare like for like.
Which benefits are included with my booking?
Benefits vary by hotel and rate. They may include a room or suite upgrade, daily breakfast, hotel credit, early check-in, late check-out and VIP recognition. Every included benefit is shown before you book.
When are my hotel benefits confirmed?
The benefits shown with your selected rate are attached to your reservation. Our team coordinates your stay directly with the hotel and shares your preferences in advance, so every detail can be thoughtfully prepared for an exceptional stay.
Can I still earn hotel loyalty points?
With major hotel loyalty programmes, you can continue to earn points and enjoy your status benefits alongside the benefits included through PrivateUpgrades. Simply add your membership number to your booking to bring together the best of both worlds for a more rewarding stay.
How can I change or cancel my reservation?
You can cancel your reservation online from the booking section of your profile before the cancellation deadline shown in your confirmation. For changes, special requests or personal assistance with your stay, our team is available 24/7.
Your next stay
Your privileges begin here
VIP recognition is usually earned over time. With PrivateUpgrades, it begins with your very first booking—together with preferred hotel benefits and thoughtful personal support at exceptional hotels worldwide. From the moment you reserve, our team coordinates your preferences directly with the hotel, helping ensure your arrival is anticipated and every stay feels distinctly personal.