Unlock exclusive benefits at the hotel's regular rate, quietly handled by an
experienced team with Swiss precision.
VIP experience
Room upgrades
Free breakfast
Personal travel designer
How the magic works
1
Create your account
Sign up in seconds and unlock exclusive benefits at the world's finest hotels at no extra cost.
2
Discover your VIP perks
Choose your hotel and dates to see what's included right away – transparent, no surprises.
3
Book online or with a travel designer
Reserve in a few clicks, or call our travel designers anytime, day or night, to shape your booking around your preferences.
4
Receive instant confirmation
Earn every loyalty point – our bookings count just like booking direct.
5
We handle every detail
Beyond the added perks, our team works behind the scenes to ensure your stay is flawless.
6
Feel the difference on arrival
Enjoy priority treatment, thoughtful extras, and a smoother stay from the moment you check in.
Free membership
Transparent
perks
Swiss
reliability
What our members say
Incredible stay at Raffles Bahrain. The hotel and staff were brilliant. Booked through PrivateUpgrades, and they more than delivered on every promise. Would highly recommend!
Garvin S.
Member Promotions
From free nights, instant upgrades, extra hotel credit, complimentary meals to massages – when you book with PrivateUpgrades, you get more.
Up to 1000 USD Hotel Credit
Jan 01, 2026 - Dec 18, 2026
Luxury Hotel Finder
As a PrivateUpgrades Member, our hand-curated 5 Star Luxury Hotels will roll out the red carpet for you.
free membership
VIP perks
Swiss reliability
Favorite Hotels
Discover hidden gems and exquisite lodgings with our carefully curated list of the most sought-after hotels around the world.
The benefits of knowing
the right people
the right people
Our long-standing relationships with hotel owners and general managers give you access to preferred benefits at no extra cost. You book with us at the hotel’s best available rate – with upgrades, credits and privileges added.
About us
Popular Rooms
Unwind in the lap of luxury in elegant and exclusive accommodations that make every moment of your stay a celebration.
Book 5-star luxury hotels with VIP benefits
PrivateUpgrades is the smarter way to book luxury hotels worldwide. We partner with the world’s best 5-star hotels to offer exclusive VIP benefits you won’t find on standard booking platforms.
Choose from a curated collection of over 2,000 luxury hotels, resorts, and boutique properties across top destinations. Whether you’re booking a city break, beach resort, or honeymoon stay, you’ll always receive added value and personalized service.
Every reservation is handled by our expert team to ensure a seamless experience from booking to check-out.
The advantages of booking with us
If you book with PrivateUpgrades, you'll be at the top of the list for room upgrades. If a room type is available that's better than the one you booked, you're guaranteed an upgrade at check-in.
Also, we offer more than 200 hotels that confirm the upgrade already at the time of booking. Whether you're looking for a 5-star experience or just a little something extra, we can help make your dream vacation a reality. What's more, your travel designer will confirm the upgrade with you within 48 hours.
Furthermore, according to our records, over 74% of our past reservations got upgraded. So there's a pretty good chance you'll be upgraded too - you might even get a double or triple upgrade!
If you're like most people, you've probably had to cancel a hotel reservation. Maybe you had a last-minute conflict, or life got in the way.
Whatever the reason, canceling a reservation can be a pain. But did you know that there's a way to cancel your PrivateUpgrades reservation without penalty?
Yes, it's true. 96% of all rates on our site can be canceled free of charge right up until a few days before arrival. Just head to our website and cancel your reservation online - it's quick and easy, and you don't even have to contact us. We want to make things as hassle-free for you as possible.
You're in for a treat by becoming a PrivateUpgrades member! You will get your own personal Travel Designer to help make your stay even more special. These experts will be on hand to ensure you have a truly unforgettable experience.
We specialize in customizing your travel experience to fit your individual needs and preferences. So whether you're looking for a romantic getaway, an adventure-packed vacation, or a relaxing getaway, we can help you plan the perfect trip.
You can contact your travel designer by phone or email with any special requests or needs. Whether you need a transfer, a spa treatment, or a hotel restaurant reservation, we'll be happy to help out.
Are you looking for a bit of luxury in your life? What's important is that you find a promotion that speaks to you. Whether it's an exclusive, complimentary upgrade, or a monetary discount, everyone has a luxury hotel promotion.
However, it's not easy to know where to find the best deals. With PrivateUpgrades, you can take advantage of these fantastic opportunities to enjoy all that luxury hotels offer.
As a member, you get access to over 1,000 exclusive promotions. You could enjoy free nights, rate discounts, free meals, free upgrades, free airport transfers, and even free spa treatments. Plus, you'll get additional hotel credit too.
Trendy Destinations
Discover hidden gems and exquisite lodgings with our carefully curated list of the most sought-after hotels around the world.
Frequently asked questions
We know that finding the right hotel can make or break a vacation. That's why we take our time to select every luxury hotel we feature on our site carefully.
We consider several factors, including location, amenities, and price. We only want to offer our members the creme de la creme.
As a result, we advertise only the best hotels in each destination. All hotels are hand-selected by our team, and we continually review their quality to ensure they meet our luxury criteria. If a hotel doesn't meet our standards, we will remove it from our collection.
We're always looking for new hotels - the coolest, hippest hotels that our members will love. So naturally, we have a team dedicated to tracking the latest openings and ensuring our hotel collection is always up to date.
Every year, we make contracts with different hotels. If you book a hotel for next year, the benefits might be different, or the hotel might no longer be in our collection.
We believe that time is too valuable to waste on anything less than the best. So whether you're staying in a luxury hotel in an exotic location or a more modest one closer to home, you should always immerse yourself in the local culture.
Luxury hotels offer the perfect blend of culture, location, and amenities. Plus, they feel better. Moreover, many luxury hotels have trendy restaurants. So whether you're looking for a gourmet experience or just a nice meal, there's bound to be a restaurant that will suit your fancy.
Plus, you'll love spending time at the Spa. Spa & Wellness offers a range of services to help you feel your best. From massages to facials, there is something for everyone. So relax in our tranquil setting and let the talented staff pamper you. You deserve it!
Deluxetargets is the travel company for you if you're looking for unique locations, and PrivateUpgrades is part of that. Since 2001, we've been helping travelers plan amazing trips, and we're based in Switzerland.
Deluxetargets has always been focused on serving the luxury traveler, emphasizing tailor-made individual trips. So naturally, hotels have always been a crucial part of this equation, right from the start.
Don't you hate it when you're trying to plan a trip and can't get a hold of your travel advisor? Well, PrivateUpgrades has you covered!
With our online booking system, you can easily make reservations for your next stay. Plus, you'll always have the support of your personal travel advisor.
Deluxe Targets may be headquartered in Switzerland, but it has global offices to ensure 24/7 availability.
Over the years, we have worked hard to build strong relationships with all our hotels so you can be assured of a fantastic stay.
It's not enough for us to know the number of keys or the style. We know the management and concierge team, and we're confident they will take great care of you.
Moreover, many hotels have started offering benefits on their loyalty programs. For example, Marriott Bonvoy, World of Hyatt, and Leader Club from Leading Hotels of the World are great options.
Our benefits align with American Express FHR (Fine Hotels & Resorts), Virtuoso, VITA by Leading Hotels, Trump Elite, Rosewood Elite, Dorchester Diamond Club, Marriott Stars, Marriott Luminous, Shangri La Luxury Circle, Hyatt Prive, Peninsula Penclub, Rocco Forte Knights, Belmond Bellini Club, Mandarin Fanclub, Accor Hera, IHG Luxury & Lifestyle, Jumeirah Passport to Luxury, Langham Couture, Preferred Hotels Platinum Program, SLH withIN, Luxury by Hilton, and others.
You can book the world's most prestigious 5-star properties directly through our platform. PrivateUpgrades provides access to a handpicked collection of over 2,500 hotels worldwide, from iconic city landmarks to secluded island resorts, ensuring a seamless luxury booking experience every time.
No, our base membership is free. By joining the PrivateUpgrades community, you gain immediate access to member-only rates and a wealth of VIP amenities that elevate your stay without increasing the cost.
Not at all. We provide the best publicly available flexible rates. When you use PrivateUpgrades for your luxury booking, you pay the same rate you would find on the hotel's own website, but you receive hundreds of dollars in additional value through our exclusive perks.
While perks vary by property, most bookings made through our luxury hotel booking website include:
- Complimentary room or suite upgrades (subject to availability)
- Daily breakfast for up to two guests
- A hotel credit of 100 USD (for Spa, dining, or activities)
- Early Check-in & Late Check-out
- VIP status recognition by the hotel management
Once you log into your account on the PrivateUpgrades website, you can easily view, modify, or cancel your reservations. We understand that plans change, which is why 96% of the rates offered on our luxury hotel booking website allow for free cancellation up until a few days before arrival.
Get VIP status on every stay
Most travellers earn VIP status through loyalty programmes or high spend with a single hotel chain.
PrivateUpgrades gives you VIP status from your very first booking — at any hotel in our collection.
From management to concierge, the hotel knows about your arrival and prepares
accordingly.
Already a member of Marriott Bonvoy, Leaders Club, or World of Hyatt? You'll
earn your regular loyalty points when booking through us — plus the added VIP benefits that come
with every PrivateUpgrades reservation.