Unlock a World of Exclusive Hotel Experiences
Why settle for the usual? With PrivateUpgrades, your hotel stay transforms into a journey of refined luxury - exclusive privileges, personalized service, and unforgettable moments await.
Are you ready to elevate your next hotel experience?
Who We Are
Welcome to PrivateUpgrades, where luxury meets personalized service. We are a premium hotel club dedicated to providing our members exclusive access to the world's finest hotels and resorts. Our goal is to transform your hotel experiences into unforgettable memories.
Founded in 2001 in Switzerland, PrivateUpgrades has been at the forefront of luxury travel for over two decades. As part of the Deluxetargets Group, we pride ourselves on our extensive network of luxury hotels around the globe.
Our CEO, Guido Graf, believes in the power of personalized service: "Travel is not just about the destination, but the experience you cherish along the way."
With over 2,000 handpicked properties, our portfolio includes some of the world's most iconic and sought-after locations and brands.
Our Model
PrivateUpgrades offers a unique model that combines the exclusivity of a luxury hotel club with the convenience of online booking. Our base membership is free, and it provides members access to special rates, exclusive promotions, room upgrades, and personalized services that are not available to the general public. Our partnerships with top-tier hotels and resorts worldwide ensure that you receive the best possible treatment and amenities during your stay.
Your Benefits
Exclusive Perks
Enjoy free Upgrades, Daily Breakfast, Hotel Credits, Early Check-in and Late Check-out at over 2,000 luxury hotels.
Personalized Service
Our travel advisors are available 24/7 to provide expert advice and tailor your hotel reservations to your preferences.
Members-Only Offers
Access special offers and promotions that are available exclusively to PrivateUpgrades members.
Seamless Booking Process
Our user-friendly platform makes it easy to book your stay and secure the best available rates and exclusive perks.
Values and Mission
We promise to turn every hotel stay into an extraordinary experience — with VIP perks, personal touches.
Our core values are centered around excellence, personalization, and integrity. We embody Service Excellence, a commitment proudly endorsed by Forbes Travel Guide and Virtuoso. We promise to deliver exceptional service and unparalleled luxury to every member. At PrivateUpgrades your satisfaction is our highest priority.
We are committed to ensuring that every aspect of your hotel experience meets the highest standards of quality and service. Our 24/7 customer service is always available to assist you, providing peace of mind no matter where you are in the world.
Explore our FAQ, which also covers common queries.
Why Choose Us
Trusted Expertise
With years of experience in the luxury hotel industry, we have built strong relationships with hotel partners to ensure our members receive the highest level of service.
Exceptional Value
Our exclusive benefits and negotiated rates provide our members with unmatched value, making luxury hotel stays more attainable.
Commitment to Quality
We carefully select our hotel partners to ensure they meet our high standards of quality and service, ensuring your stay is nothing short of extraordinary.
What Our Members Say
Our members consistently share their exceptional experiences with us. Here are a few testimonials highlighting the value and service they receive through PrivateUpgrades. Our reputation for excellence is built on the trust and loyalty of those we serve.
Our Key Team
Our team of dedicated travel experts works tirelessly to curate the best experiences for our discerning members. With a passion for luxury hotels and many years of industry expertise, our team is committed to exceeding your expectations and crafting stays that cater to your needs.
Director Member Services
VIP Member Manager
Rate & Contract Manager
Chief Technology Manager
Chief Concierge Manager
Efficiency & Innovation Manager
Partnership & Member Coordinator
Managing Director
Senior IT Architect
IT Performance Manager
Membership Levels
Free membership
Includes
- VIP Access to 2,000 Luxury Hotels
- Room and Suite Upgrades
- Daily Free Breakfast
- 100 USD Benefit with every booking
- Early Check-in and Late Check-out
- Exclusive Deals with Free Nights and Discounts
- Service from our Travel Designer Pool
Free membership requires 2+ bookings/year and a cancellation ratio under 50%
Gold Membership (by invitation only):
Includes
- All benefits from Free
- Access to an additional 2,000 luxury hotels
- Top VIP Status
- Your Personal Travel Designer
- Forbes Travel Guide recognition at partner hotels
Concierge Membership (by invitation only):
Includes
- All benefits from Free and Gold Memberships
- Personal Concierge Advisor
- Comprehensive support including table reservations, tickets, flights, car rentals
- 24-hour personalized service to fulfill customer wishes
- Wide range of services to enhance comfort and convenience
- Innovative and unconventional solutions
- Anything is possible, nothing is unimaginable!
Partnering with the Best
We proudly collaborate with the world’s most renowned hotel brands, bringing you access to exceptional service and unforgettable stays. We are delighted to present our esteemed partners for your next extraordinary hotel stay.
Ready to unlock VIP hotel experiences? Your journey to luxury starts here!
More than just a stay – it’s your VIP experience. Enjoy handpicked benefits at the world’s finest hotels. From complimentary upgrades to personalized attention – make every hotel stay extraordinary
- Alte Haslenstrasse 5, 9053 Teufen, Switzerland
- USA +1 617 778 2318
- UK +44 208 089 2460
- CH +41 44 500 2991
- AU +61 290 984 463
- DE +49 6103 209 9972
